7Mind

TEACHING PEOPLE TO MEDITATE IN 7 MINUTES PER DAY

SERVICES

  • Copywriting (website, ads, social media, newsletter, product descriptions)
  • Social Media Content & Community Management (Instagram, Pinterest, Facebook, Twitter)
  • Influencer Marketing
  • Email Marketing
  • Book Marketing
  • Translation French – English

BACKGROUND

The 7Mind meditation app, already successful in the German market, was looking to expand into the French and English-speaking parts of the world. I adapted the product and marketing language to fit the new audience and develop the business in the new markets.

Through research of the audience, we discovered that the meditation teacher for the French and English app appealed more to a younger, more female demographic, so we positioned the product differently in these markets to resonate with the target group. This involved changing the app colors, copy, and writing style on various marketing channels.

7Mind

TEACHING PEOPLE TO MEDITATE IN 7 MINUTES PER DAY

SERVICES

  • Copywriting (website, ads, social media, newsletter, product descriptions)
  • Social Media Content & Community Management (Instagram, Pinterest, Facebook, Twitter)
  • Influencer Marketing
  • Email Marketing
  • Book Marketing
  • Translation French – English

BACKGROUND

The 7Mind meditation app, already successful in the German market, was looking to expand into the French and English-speaking parts of the world. I adapted the product and marketing language to fit the new audience and develop the business in the new markets.

Through research of the audience, we discovered that the meditation teacher for the French and English app appealed more to a younger, more female demographic, so we positioned the product differently in these markets to resonate with the target group. This involved changing the app colors, copy, and writing style on various marketing channels.

The App

  • Wrote product copy, including in-app descriptions of each course and single meditation, coach interactions and microcopy (buttons)
  • Wrote app store description
7Mind App Copywriting
7Mind App 2
7Mind App Copywriting

Social Media

  • Set up Pinterest account and grew organically to 150K monthly viewers¬†
  • Created visual content and wrote copy
  • Daily engagement and community management
7Mind-Pinterest-Content
  • Set up Instagram account and grew organically to 5.6K followers
  • Created visual content and wrote copy
  • Daily engagement and community management
7Mind IG Post 2

Website

  • Wrote website copy
  • Check out the full website here

Newsletter

  • Wrote copy for the newsletter and distributed it to an audience of 13K people