Emote Care
Website copy revamp
Project overview
Emote Care is an online therapy platform that aims to bring a more personal touch to the digital therapy world. I helped them revamp their website copy in preparation for their launch in the UK market.
The "Before"
Before working with me, Emote Care’s copy was written by multiple team members. With everything else going on in preparation for launch, the founders didn’t have the time to focus on the copy.
They were looking for a professional copywriter to bring their copy across their website and platform to the next level, while maintaining a consistent and professional voice.
My solution
Here’s how I approached it:
— interviewed the founders and senior marketing manager to understand
the how, why, and what behind the brand
— analyzed their market positioning to bring out key differentiators and stand out from the crowd
— tapped into the “voice of the customer” to highlight the needs and wants of people seeking therapy (and therapists looking to expand online)
The result: Fresh, Conversion-Optimized website copy that goes to the core of their brand
emote care's Homepage
The End Result
Co-founders, Emote Care
“It’s great to have someone external come in to help us sell our vision. Working with Kayla has been a very easy and smooth process, with a quick turnaround. She’s brought a consistent, professional voice across our website and platform.”
“It’s great to have someone external come in to help us sell our vision. Working with Kayla has been a very easy and smooth process, with a quick turnaround. She’s brought a consistent, professional voice across our website and platform.”
Co-founders, Emote Care
Want to experience the magic for yourself?
Let’s jump on a free 30-min discovery call to discuss where you are now
and where you want to be.
I’m ready whenever you are 😉
see more copy samples
from our collab below
Therapist Page
About Page
