Get a website that attracts new business
and makes you proud

With strategic, conversion-optimized website copy, new visitors will go from “What’s this?” to “OMG, where has this been all my life?!”

Your website visitors decide within 0.05 seconds
to stick around or bounce

Your visitors make a snap judgment within milliseconds to check you out or leave.
Never to be seen again. 

You might have the best product on the market… 

Maybe you don’t even have any direct competitors… 

But without sharp, effective website copy that gets prospective customers
to immediately understand how you solve their problems, they’ll look elsewhere
to spend their hard-earned cash.

Any of these sound like you?

Your website isn’t attracting business

People are coming to your site, but they aren’t doing anything once they get there. They don’t understand why you’re the one to help them, so they peace out before taking action. 

You’re making a big change

Whether you’re undergoing a brand revamp or your site was written years ago when your biz was still early days, it’s time for your site to accurately reflect the value you provide.

You’re embarrassed of your site

Does your own website make you cringe? It was *good enough* when it was written years ago, but now you look at it and know it could be so, so much better. 

Build authority. Wow prospects. Grow your brand.

Your website copy is at the core of your online presence and brand messaging.

When done right, it can do a whole lot of the heavy lifting for you in your marketing. 

Let’s get you a website that: 

✔️ clearly conveys what your brand has to offer

✔️ you’ll happily show off at the Thanksgiving table 

✔️ and most importantly, converts new visitors into happily paying customers!  

Zoë Michelson – Owner, Zoe Blake and Co. Instruction

"I've gotten great feedback on my new website"

“I was at a point in my career where my website and copy were deterring clients. My previous copy did not present the brand that I wanted it to. I needed a copywriter who could help me present my brand in a more professional way to bring more clients to my business while still keeping my voice and company vision.

I found the experience working with Kayla to be thoughtful, thorough, and easy. She was so helpful and understanding and really took the time to listen to my needs.

Kayla delivered website copy that was so wonderful. She helped me define my brand identity, which has been really helpful in conversations with my employees and clients. And I’ve gotten great feedback from clients on my new website. I can’t wait to work with her again!”

Yep, I've done this more than a few times before

Here are some of the website revamps I’ve supported with over the years!

Seen Enough and want to just get started already?

Apply here for a free 20-min discovery call!

Boulos Shakkour – Founder, TourMinded
Boulos Shakkour – Founder, TourMinded

"it was just easy and professional"

“I hired Kayla to write my website for my new business, as I couldn’t find the best way to word what I wanted to say in order to attract my target audience. I was looking for a sleek and engaging website with the correct wording to lead people to buy.

Working with Kayla was a great experience! She was patient, understanding, and open to make adjustments when needed. She was professional and detailed every step of the way. I loved the video she sent with the website walkthrough. It was just easy and professional.”

The proven process I Use
to write web copy that converts

Step 1: Research & Discovery

First, I’ll get to know your brand, customers, and market with surveys/interviews, competitor analysis, and review mining to uncover the problems driving people to you and how to position your solution as the best option out there. 

I’ll also audit your current site, review Google Analytics and Hotjar heatmaps, and conduct user testing to diagnose the conversion problems and devise a plan to fix them this time ’round.

Step 2: Conversion Copywriting, Wireframing & Revisions

I’ll distill everything I’ve learned into effective website copy that both search engines and prospects will love. My website packages include wireframes, video walkthroughs, and 2 free rounds of revisions. I’ll also collaborate with your design team to ensure the copy and visuals work well together.  

Already have keyword research done? Great, I’ll incorporate it strategically. Need help with SEO? No problem! We’ve got you covered.

If you don’t already have a designer and developer working on your site, I’m happy to connect you with trusted partners.

Step 3: Testing, validation & going live

Before going live, I’ll validate the most critical copy with a user testing platform to optimize it for performance.

We’ll also jump on a final copy to review the copy in the new design to ensure everything is in tip-top shape and ready to go. 

But that's Not All!

I care about you getting results. 

That’s why, after your site goes live, my work isn’t done yet.

3 months after you launch, I’ll dive into your analytics and see if there’s any light optimization
we can do to drive up conversions even further. 

Plus, I offer a Brand Messaging Guide As an Optional Add-on

To ensure consistency in your marketing messages across all touchpoints moving forward,
I can create a complete Brand Messaging Guide for you. 

This includes:

  • Brand commitment
  • USP
  • Brand mission
  • Brand values
  • Brand voice
  • Brand & customer archetypes
  • Customer pain points, desires, and solution
  • Brand promise
  • Brand stories

"Kayla's work Saves time and Consistently exceeds expectations"

“Collaborating with Kayla has been an absolute pleasure. Her knack for crafting engaging copy across our app, website, and emails is unmatched. Every project she tackles was delivered flawlessly, capturing our brand’s essence with a perfect blend of conversational and empowering tone. Kayla’s work not only saves time but consistently exceeds expectations. I wholeheartedly recommend her for anyone in need of a talented and reliable health copywriter.”
Susanne Knoll – Head of Content, Aware

Time to level up your web copy?

Get in touch and schedule a free 20-minute discovery call
to see if we’re a good fit to work together. 

Got a tight budget but you still want website copy support? 

Check out my other web copy services here!

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