Hey there! I’m Kayla Plettenberg, a California-born, Berlin-based freelance copywriter. I’m here to help you propel brand growth with copy that drives sales and turns new users into raving fans. 

Fun facts about me: I went to the Junior Olympics for fencing at age 13, I’ve visited almost every country in Europe, and I speak 4 languages (English, German, French, and Spanish). 

I’ve been writing in the health industry for the past 6 years. In that time, I’ve had the privilege to write for some of the top names in health and femtech, like the #1 period and ovulation tracker, Flo Health, and Germany’s leading digital mental health company, HelloBetter. 

In 2021, I was recognized by FemTech Analytics as one of the top voices in the industry.

Among my clients, I’m known for delivering pieces that require minimal editing, being easy to work with, and never missing deadlines. 

I specialize in creating short & snappy copy for apps, engaging & converting email series, and communicating a brand’s value on their website.

Before I write a single word, I’ll take the time to really get to know your brand and what makes your audience tick. I don’t make assumptions about what your community wants to hear. My copy choices are informed by research and strategy. 

I’ve learned advanced conversion copywriting techniques from the best in the industry (Joanne Wiebe at Copyhackers and Alex Cattoni) and rely on proven strategies to ensure you get results and the most bang for your buck. 

I can’t wait to meet you to discuss your awesome brand and how we can take your copy to the next level. Get in touch with me to book a free 30-minute discovery call, and we’ll take it from there!