Your brand is already making a great impact
Now it’s time for your copy to do the same
Get data-driven, strategic copy engineered to make a real difference
in your business. Written by someone who’s been moving the needle for health and purpose-driven brands like yours for over 7 years.
Get data-driven, strategic copy engineered to make a real difference in your business.
Written by someone who’s been moving the needle for health and purpose-driven brands like yours for over 7 years.
You've got the potential to help so many people
...but to do that, your copy and messaging need to be on point
Often, when clients start working with me, it’s because:
1. They’re tired of competitors chipping away at their market share
2. They’re struggling with inconsistency in brand voice and marketing messaging
3. They’ve got an important launch or re-branding coming up
4. They’ve run out of time to keep writing copy because they’re juggling
a million other things
Often, when clients start working with me, it’s because:
1. They’re tired of competitors chipping away at their market share
2. They’re struggling with inconsistency in brand voice and marketing messaging
3. They’ve got an important launch or re-branding coming up
4. They’ve run out of time to keep writing copy because they’re juggling
a million other things
"My only regret is that I didn't discover you sooner."
- Your future customer
Copy is your online salesperson. Working tirelessly on your team 24/7.
It’s what connects people with your brand.
And turns cold Internet strangers into red hot leads, and then loyal customers.
You know, the kind that keep coming back for more and tell all their friends and family about you.
Copy is your online salesperson. Working tirelessly on your team 24/7.
It’s what connects people with your brand.
And turns cold Internet strangers into red hot leads, and then loyal customers.
You know, the kind that keep coming back for more and tell all their friends and family about you.
It's high time to take your copy to the next level
You’re not looking for an average copywriter who will just execute on a brief and put something out there.
You tried that already.
And ended up with a website that had “beautiful prose” but didn’t actually convince anyone to buy. 🙈
Or an email campaign that brought, ahem… underwhelming results (to put it lightly). 🥱
You’re not looking for an average copywriter who will just execute on a brief and put
something out there.
You tried that already.
And ended up with a website that had
“beautiful prose” but didn’t actually
convince anyone to buy. 🙈
Or an email campaign that brought, ahem… underwhelming results (to put it lightly). 🥱
Cool, but how does the magic actually happen?
The method to my madness…
Research & Strategy
There’s zero guesswork involved in my conversion copywriting process. Choices are informed by in-depth analysis of your audience, brand, and market.
I get in the zone
I take everything I learned in the research phase to craft engaging copy that doesn’t just sound awesome, but gets the job done.
AKA more clicks, subscribes, and sales.
Feedback & revisions
I’ll present the copy with video walkthroughs so you can understand the “why” behind the words. I offer 2 rounds of revisions to ensure you’re
head over heels for the final product.
So, lemme introduce myself!
I’m Kayla : )
So, lemme introduce myself!
I’m Kayla : )
🇺🇲 American expat. Born and raised in the San Francisco Bay Area. Living across the pond in Europe for 10+ years. Since 2017, I’ve been in Berlin.
✈️ Digital nomad. I went freelance to be able to take my work anywhere (‘cuz Berlin winters just don’t do it for me).
🗣️ Polyglot. Besides English, I speak French and German, plus some Spanish.
🧑💻 Lifelong learner. I’m constantly taking online courses and reading books to level up my skills so I can better serve my clients.
🇺🇲 American expat. Born and raised in the San Francisco Bay Area. Living across the pond in Europe for 10+ years. Since 2017, I’ve been
in Berlin.
✈️ Digital nomad. I went freelance to be able to take my work anywhere (‘cuz Berlin winters just don’t do it for me).
🗣️ Polyglot. Besides English, I speak French and German, plus some Spanish.
🧑💻 Lifelong learner. I’m constantly taking online courses and reading books to level up my skills so I can better serve my clients.
I help brands like yours
make the world a better place
I exclusively work with brands making a positive impact.
Healthtech and FemTech are my areas of expertise, but I’ve worked in a variety of industries,
like EdTech, SaaS, e-commerce, and service-based businesses.
With data-backed conversion copy and strategy, I’ll help you get your offer into the hands of more people who need it.
Because it’s doing GOOD (and is based on research).
A few brands I've had the pleasure to work with over the years
The #1 women’s health app worldwide
with over 300 million users
A health and well-being company supporting over 100 million people worldwide
A popular language learning platform with
over 12 million users
A bit more on my background
to ease your mind
A bit more on my background
to ease your mind
✔️ 7 years of experience in marketing and copywriting for health brands
✔️ Master’s degree in Media & Communications, Brand Management
✔️ Certified in conversion copywriting by Copy School
✔️ 7 years of experience in marketing and copywriting for health brands
✔️ Master’s degree in Media & Communications, Brand Management
✔️ Certified in conversion copywriting by Copy School
Brands I've worked with have been
featured in
"Her work product is fantastic and requires minimal editing, which saved us a ton of time"
“Working with Kayla was an amazing experience. She is always prepared, professional, and easy to work with. She asks thoughtful questions to understand the purpose behind the copy and how it affects business and marketing goals, which I think is really important.
Her work product is fantastic and requires minimal editing, which saved us a ton of time. There’s always a concern with finding an external person who’s able to speak to your brand and understand what you’re trying to do, but that has not been an issue at all.
With her help, we were able to create a more cohesive brand message across all our assets. I’d recommend her to anybody. ”
So... do we have chemistry?
Here are a few things to know about working with me.
Research is a necessity
Research is a necessity
Before I write a single word, I’ll dig deep into the core of your brand and the hearts of your customers. So I can craft strategic copy that motivates prospects to say “yes” to you. Time and time again.
Before I write a single word, I’ll dig deep into the core of your brand and the hearts of your customers. So I can craft strategic copy that motivates prospects to say “yes” to you. Time and time again.
Copy leads design
Copy leads design
My copy isn’t the result of waiting for inspiration to strike and then throwing something on the page. It’s based on extensive research, proven persuasion frameworks, and strategy.
My copy isn’t the result of waiting for inspiration to strike and then throwing something on the page. It’s based on extensive research, proven persuasion frameworks, and strategy.
I respect deadlines
I respect deadlines
…and expect my clients to do the same. To keep our project on track, swift communication is a two-way street.
…and expect my clients to do the same. To keep our project on track, swift communication is a two-way street.
I'm a perfectionist
I'm a perfectionist
I’m not a good fit for brands who are okay with good enough. I have high standards and will tweak until I’m 100% happy with the final product.
I’m not a good fit for brands who are okay with good enough. I have high standards and will tweak until I’m 100% happy with the final product.
"Professional and detailed every step
of the way"
"Professional and detailed
every step of the way"
“I hired Kayla to write my website for my new business, as I couldn’t find the best way to word what I wanted to say in order to attract my target audience. I was looking for a sleek and engaging website with the correct wording to lead people to buy.
Working with Kayla was a great experience! She was patient, understanding, and open to make adjustments when needed. She was professional and detailed every step of the way. I loved the video she sent with the website walkthrough. It was just easy and professional.”
Hire a conversion copywriter who's as invested
in your success as you are
That’s me!
And put a stop to…
Receiving a first draft and wondering “Did they even read the brief?”
…or spending hours of your precious time revising other people’s work.
Schedule a free 30-minute discovery call so we can discuss your most pressing copy needs
and how I can help take the work off your plate.
