Zoe Blake & Co Instruction
Website copy revamp & Brand Messaging Guide
Project overview
Zoe Blake & Co Instruction is a Bay Area-based music school that teaches in-home piano and guitar lessons to kids and teens.
We revamped the website copy to attract new clients and crafted a brand messaging guide to help them maintain consistency in marketing messaging going forward.
The "Before"
Before working with me, Zoe Blake felt like her website and copy were deterring clients and didn’t represent the brand she wanted to.
She was looking for a copywriter who could help her present the brand more professionally. Bringing in more clients to her business while maintaining the voice and company vision.
My solution
Here’s how I approached it:
— interviewed the founder to understand the how, why, and what behind the brand
— conducted market research to pinpoint ways to create a standout website experience
— interviewed customers to understand their wants and needs when seeking a music teacher, and what they love most about Zoe Blake, to craft persuasive brand messaging
The result: A New Homepage and brand messaging guide
Zoe Blake's Homepage
Brand Messaging Guide
The End Result
“I found the experience working with Kayla to be thoughtful, thorough, and easy. She was so helpful and understanding and really took the time to listen to my needs.
Kayla delivered website copy that was so wonderful. She helped me define my brand identity, which has been really helpful in conversations with my employees and clients. And I’ve gotten great feedback from clients on my new website. I can’t wait to work with her again!”
Want to experience the magic for yourself?
Let’s jump on a free 30-min discovery call to discuss where you are now
and where you want to be.
I’m ready whenever you are 😉
