Get data-backed, personality-packed
Copy that drives results
Website Copywriting
Website Copywriting
You only have a matter of seconds to tell visitors why you’re different and convince them to stick around. Whether you’re launching a new site following a rebrand or looking to increase your conversion rates, I’m here to help.
I’ll work with you to pinpoint what makes you stand out, what motivates your audience to take that next step, and the best way to communicate that.
My website copywriting service includes:
- 60-90 min kick-off call to understand your brand, voice, audience, and goals
- Analytics review (Google Analytics and heatmaps) to find the main areas for optimization
- In-depth audience research (review mining, surveys, interviews) to dig into common pain points and what moves potential customers to “yes!”
- Market research and competitor analysis to pinpoint your unique positioning
- Wireframing and video walk-throughs
- SEO-friendly web pages (you give me the keywords, I incorporate them strategically)
- 2 full rounds of revisions and another call to discuss the direction
- Copy testing and validation
- Copy audit 3 months after launching to review analytics and further optimize for conversions
Email Copywriting
Email Copywriting
Given that 99% of people check their email on a daily basis, email is hands-down one of the best marketing tools in your repertoire to connect with your audience and boost sales. Unlike with a post on social media, 100% of your subscribers will receive your message (if you convince them to open it, that is!). Through a deep understanding of your unique brand and customers, I’ll craft compelling email copy that helps foster lasting relationships and drives stellar results.
My email copy services include:
- Kick-off call to understand your brand, voice, audience, and goals
- Audit of existing emails and analytics
- In-depth audience research (review mining, surveys, interviews)
- Newsletter content and series of sales emails, welcome emails, or transactional emails
- Product update emails
- 5 subject line options
"She delivered great results and our users praised the copy"... and more feedback from happy clients
“We were looking for a copywriter to help us create sensitive and effective content to enhance product conversions and deliver educational medical information to our users. We’re extremely satisfied with Kayla’s work and our users have given great feedback regarding the tone of voice and the clear content we deliver. We love Kayla’s great communication and ownership over tasks, the fact that she always submits tasks on time, her great medical knowledge and research skills, and clear understanding of communication strategies.”
“We were looking for someone to help us improve our tone of voice and in-app copy, and Kayla came highly recommended by colleagues. I loved working with her! She easily understood the task, delivered great results, our users praised the new copy, and she got it done in one iteration with no edits required.”
